Protect your product

The success of a product depends on more than value and quality. Safety is essential. And the product must not only be safe — it must be seen to be safe.

This is the work of Risk Communications. With decades of experience and a proven track record on high-profile, global mandates, the Tactix team safeguards your product’s hard-earned success.

Do you want to manage your risk — and protect your product — more effectively?


Preparing for the escalating threat

Unfortunately, events over the coming weeks are going to get much worse before they get better.

We are working with our clients today to prepare.

Tools and strategies to manage the threat

Pre-mortem Planning

Tactix’ two retired 3-star-generals run clients through scenario-planning using a technique called a pre-mortem. We sit (virtually) with clients and methodically wargame the second-order consequences.

Risk Perception Forecasting

The most common question we get is, “How will the public react when…” Dan Gardner advises clients on the psychology of risk perception. He is working alongside a team of data scientists to forecast how the public reaction is evolving.

Message Testing

When communicating with key stakeholders, clients need to balance immediate business needs with their long-term reputation. We are using a suite of artificial intelligence (AI) tools to test messages before they are released to the public.

Are you managing risk effectively

Executives are familiar with ‘crisis communications’ the hospital emergency room of communications, where the goal is simply to stop the bleeding and survive. It’s good to know the ER is there if you need it — but it’s far better to never need it.

Keeping your product out of the ER is the job of our Risk Communications practice.

Risk perceptions are the product of three principal factors

Information. Politics. Psychology.

With so many factors at work, it is seldom the case that consumers’ perception of a product’s safety shifts instantly from ‘safe’ to ‘unsafe’ as the result of some unforeseeable event.

Change typically happens more slowly. That makes prevention possible.

Here’s what we do at Tactix

The first step is to identify the factors that matter. This is followed by an exploration of how each could change. Then we map possible futures, anticipating what could go wrong.

Tactix deploys a suite of AI tools that detect and analyze trends in science, politics, news — and social media. With map in hand, we know what to watch for.

2020 Vision: Global Risk Perceptions

We have built proprietary risk indices and use artificial intelligence to monitor social, news media, and global search trends to answer a simple question: Where are the public's risk perceptions creating real business risks?

Experience built on global mandates

Our clients come from a wide range of sectors, including agriculture, chemicals, energy, and consumer goods companies. But they have one thing in common — protecting their reputation in the face of chemophobia which can have an adverse effect on financial performance.

From Washington to Brussels, managing global risks is in our DNA.

A battle-hardened team

No other team has both the expertise and experience Tactix brings together to manage Risk Communications. Here you will find people who not only understand government regulation, communications, and media, but also the psychology that underlies thoughts, feelings, and perceptions.

Do you want a proven team to manage your risk — call us at +1.613.696.0860

Meet the Tactix Risk Communication practice team

Dan Duguay portrait

Dan Duguay brings engineering expertise, having managed R&D at a Fortune 500 company as well as being a regulator in government.

Jill Fairbrother portrait

Jill Fairbrother has held senior leadership positions with two global public relations agencies. She currently coaches executives through challenging media appearances and serves as a spokesperson on highly controversial mandates.

Michael Ferrabee portrait

Michael Ferrabee is a Leadership Advocacy strategist who has been called “one of Canada’s best” leadership thinkers and facilitators.

Paul Hillier portrait

Paul Hillier served in the military’s Psychological Operations division. He now runs a team of data scientists trained to identify networks and diagnose vulnerabilities.

Howard Mains portrait

Howard Mains has been instrumental in product defense mandates that have involved GMOs, silicone implants, PCBs, and a host of complex, high-profile chemicals used in consumer products.

Alain Parent portrait

Lieutenant-General (Ret’d) Alain Parent rose to be number 2 in the military, after first serving as Commander NATO Response Force.

Ken Pennie portrait

Lieutenant-General (Ret’d) Ken Pennie was the Deputy Commander NORAD during the 9/11 terrorist attacks, and later went on to be Commander of the Royal Canadian Air Force.